As estate agents leveraging Bamboo’s online auction platform, success starts with a clear plan. A strategic approach ensures your vendors achieve the best possible outcome while maximising your agency’s potential in the auction market.

Whether you’re listing a ground rent investment, land with planning potential, or a unique development opportunity, some properties naturally attract more interest than others. For those requiring extra attention, a well-thought-out strategy can make all the difference.

With the upcoming changes to Stamp Duty thresholds on 1 April 2025, auctions are becoming an increasingly attractive option for homeowners looking to sell quickly. The Stamp Duty threshold will drop from £250,000 to £125,000, and the first-time buyer limit will fall from £425,000 to £300,000. These shifts are driving interest in auctions, as buyers and sellers aim to secure deals before the changes take effect.

At Bamboo, we’ve seen a 7% increase in properties sold via auction over the past three months compared to the same period last year, highlighting the growing demand for auction services.

To help you and your vendors succeed, we recommend these three strategies:

1. List Properties with a ‘Starting Soon’ Status

While waiting for the legal pack to be prepared, list your property with a ‘starting soon’ status. This allows you to generate interest early and gives potential buyers the option to submit pre-auction offers via our "Make an Offer" feature. If an offer is accepted, you can run a private auction, creating a seamless and efficient process for all parties.

2. Monitor Interest and Adjust Pricing if Needed

If a property hasn’t generated sufficient interest after 10 days, it’s time to have a conversation with your vendor about a potential price adjustment. A strategic price reduction can reinvigorate interest and ensure the property gains momentum before auction day.

3. Promote Properties Across Multiple Channels

Use every platform at your disposal to showcase your auction listings. Social media is particularly effective for driving traffic and engagement. As a Bamboo partner, you have access to bespoke content tailored to your listings, designed to maximize exposure and attract potential bidders.

Why Auctions Are the Perfect Solution

In a fast-moving market, auctions offer a chain-free, transparent, and efficient way for vendors to sell their properties. By offering certainty and speed, you’re providing a solution that meets the needs of today’s motivated sellers.

As your technology partner, Bamboo is here to support you every step of the way. Whether you need help implementing these strategies or creating compelling content for your properties, we’re just a call away.

Let’s work together to ensure your auctions thrive in a dynamic market. If you have any questions or need advice, don’t hesitate to get in touch!